8:010 Public Relations

The Superintendent is the District’s chief spokesperson and shall plan, implement, and evaluate a District public relations program which will:

1. Develop public understanding of school operation.
2. Gather public attitudes and desires for the District.
3. Secure adequate financial support for a sound educational program.
4. Help citizens feel a more direct responsibility for the quality of education provided by their schools.
5. Earn the public’s good will, respect, and confidence.
6. Promote a genuine spirit of cooperation between the school and the community.
7. Keep the news media provided with accurate information.

The public relations program should include:

1. Regular news releases concerning District programs, policies, and activities, which will be sent to the news media.
2. News conferences and interviews as requested or needed.  Individuals shall not speak for the District without prior approval from the Superintendent.
3. Publications having a high quality of editorial content and effective format.  All publications shall identify the District, school, department, or classroom and shall include the name of the Superintendent, the Building Principal, and/or the author and the publication date, and
4. Other programs that highlight the District’s programs and activities.

Cross Reference: 

2:110 Qualifications, Term, and Duties of Board Officers

Date Adopted: 09/14/2010